With postage often being the most expensive part of any Direct Marketing campaign you need to consider all the options before choosing the one that suits you best. There are so many discount options to consider. Does it qualify for advertising mail or responsible mail? Is the pack machinable? Then barcoded discounts, including the new Mailmark product from Royal Mail, may need considering.
Mailsort is a way of obtaining Royal Mail postage discounts by pre-sorting your outbound mail into regional and local sorting office batches prior to posting. By doing part of the Royal Mail’s job for them you benefit from cost savings as less time and resource is needed by Royal Mail to process your mail.
Discounts can be quite substantial, especially when heavier items are involved. The first level is that the postage cost is a straight line price based on exact weight, rather than a weight range (ie – if an item weighs 90g then you only pay for 90g, not 100g). After that, an additional percentage discount is available depending on the level of Mailsort and quantity of mail. ‘Directs’ are sorted down to local sorting office level whilst ‘Residues’ can only be sorted to regional sorting offices. This second level of discount is impossible to calculate in advance of actually sorting the data and doing the mailing.
Entry requirements for Mailsort
The minimum number of items per mailing is 4,000 letter-sized items or 1,000 packet-sized items. Letter-sized items are no larger than C5+ (240mm x 165mm) and no heavier than 60g. Packet-sized items are larger than C5+ and heavier than 60g. A minimum of 90% of the addresses must be fully and accurately Postcoded.
* Pls note – Postage discounts and cost savings depend on quantity, weight, database quality and postage class (Mailsort 1, Mailsort 2 etc.)
Contact us today to discuss your postage needs by calling 0161 654 3659 or email us at email@example.com.
On larger quantities and/or heavier weight mailings we can save you up to 30%* of your postage bill using our bespoke Mailsort system, speak to one of our team today.
We can work with you to design and print anything you need to promote your business including stationery, brochures, leaflets and direct mail campaigns.
Of course, great production work is a team game. Meet some of our team here.
We’re specialists in direct mail, which means we can advise on the best format and timing for your campaigns, we can help you create one-off or multiple campaigns.
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