a selection of frequently asked questions

FAQs - We've added answers to the questions that are most frequently asked by our customers, if the answer isn't here, give us a call!

What are my paper choices?

Our in house advisors will guide you but we do offer a full selection of coated and non coated as well as textured or bespoke papers. The stock is entirely up to you but we are on hand to offer any advice should you need help regarding a specific project or print method which may dictate the type of paper you need to use.


What is data cleansing?

Data cleansing, data cleaning, or data scrubbing is the process of detecting and correcting (or removing) corrupt or inaccurate records from a record set, table, or database.

What is embossing?

This process uses a metal die to stamp text or an image on paper or board, leaving the image in relief. If the stamping is applied to the face then the process is called de-bossing. This can be applied over an inked image. Without ink the process is referred to as blind embossing.

What is personalised print?

Personalisation is a way to use your customer data to customise the content of the print you produce. Personalised printing enables you to tailor each printed item to match the likes and tastes of each customer.

What is bleed?

Bleed is a printing term that is used to describe a document which has images or elements that touch the edge of the page, extending beyond the trim edge and leaving no white margin.  When a document has bleed, it must be printed on a larger sheet of paper and then trimmed down.

This does not only apply to small printed items such as postcards, but larger documents as well. No printer can print right to the edge of a sheet therefore any standard size prints with bleed must actually be printed on a larger sheet and cut down. For example, an 8.5”x11” page with bleed must be printed on an 11”x17” sheet and then cut to size.

What is a die?

A die is an imaged block of metal rules used to make a special cut and/or place an image on paper in the finishing process.

What is tip on/tip in?

The “Tip-On or Tip-In” process uses temporary glue to stick two pieces of marketing material together and leaves no sticky residue on the piece once it’s removed. Adding a plastic card or gift to a mailer or magazine for example, or maybe a discount card to a flyer. Using the Tip-On process, you can glue virtually any two print pieces together – with each piece being able to separate and maintain its own unique value. It’s an inexpensive way of creating real impact with your marketing collateral.

What is data suppression?

Data suppression refers to the process of withholding or removing selected information—most commonly in public reports and datasets—to protect the identities, privacy, and personal information of individuals.

Why can’t I use web images for print?

To ensure clear, crisp, accurate printing we need an image that is at least 300 dpi at the correct size (correct size meaning the size you will be using the image). Most often images taken from a web page are only 72 dpi which is great for viewing but not enough resolution for printing.

What is the difference between litho and digital?

Digital is more suitable for shorter runs and Litho for longer runs.

Digital printing will print one complete copy of the file at a time and is very cost effective for short runs with little set up.  Litho Printing will produce the required number of copies from Page 1, then Page 2 and so on. The pages will then be collated (sorted into order) afterwards away from the Press.

Litho printing requires an intermediate, such as a plate, whereas Digital prints direct from the file to the machine and each copy comes off the machine collated.

Digital set ups are generally quicker and more simple than Litho setups which are more complex and take longer.

What is the MPS?

The Mailing Preference Service (MPS) allows consumers to register their address to say that they do not wish to receive postal direct mail offers from companies with whom they have no existing business relationship.

Why does my colour proof look different to the image on my screen?

There are many reasons mainly due to colour calibration as this can vary from monitor to monitor. Every desktop printers will have a slightly different colour calibration, the only way to guarantee true colour matching is via a ‘wet proof’ or pantone matched colour.

What is the difference between the RGB and CMYK?

RGB refers to the primary colors of light, Red, Green and Blue, that are used in monitors, television screens, digital cameras and scanners. CMYK refers to the primary colors of pigment: Cyan, Magenta, Yellow, and Black. These are the inks used on the press in “4-color process printing”, commonly referred to as “full color printing”.
The combination of RGB light creates white, while the combination of CMYK inks creates black. Therefore, it is physically impossible for the printing press to exactly reproduce colors as we see them on our monitors.

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