Data cleansing is a common term describing the accuracy of your customer or prospects’ name and address details. All too often mailed information is either addressed to the wrong person, sent twice or sent to the wrong address.
Your organisation may use multiple sources of customers data which can quickly become replicated or distorted. Identifying unique customers not only cuts out duplicated communications, but allows their true worth to be revealed – several low ‘worth’ customers quickly become one valuable customer who buys multiple products from you!
Up to date communication preferences are also important. Customers can express their preferred communication method via a number of services which are included in best practice guidelines, endorsed by the Direct Marketing Association.
If you would like to know more about any of our data management services, please call the team on 0161 654 3659 or email firstname.lastname@example.org.
One in five people in the UK regularly receive mailings addressed to a previous occupant.
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